Quality, experience and expertise in B2B media

For more than 25 years, Westwick-Farrow Publishing has set and raised the standard of business-to-business media in Australia and New Zealand, across a variety of industrial and technology niche sectors. With 12 magazine titles, 10 industry-specific web portals, a growing list of niche roadshows and events, and a new alliance with a leading international online tech publisher, we offer expertise, quality and a wealth of experience in B2B marketing.

1 + 1 + 1 = 7

By offering clients a variety of MEDIA PLATFORMS, Westwick-Farrow Publishing aims to maximise the impact and effectiveness of YOUR marketing program.

Recent studies* conducted by the American Business Media (USA) and the Periodical Publisher Association (UK) support the theory that B2B campaigns using a range of channels (specifically Print, Online and Events) are up to SEVEN times more effective than using any one single source and are far more effective than the basic sum of the parts.

These studies also support the rapid growth of the internet as a cost effective and accountable channel for B2B marketers to reach their current and future customer base. A print/ online/ events program will reach business professionals at all levels of the decision-making process and at all the places they go to source information.

Each channel works differently, yet they all complement one another:

Magazines - the Trusted Source

Our titles carry 'must have' content and are well established and trusted sources of information for business professionals in niche industry sectors. With up to 93% of our readership fully 'requested', this should be the CORE of any marketing program, to ensure you benefit from our well regarded relationship with the readers. More details on reader profile and latest CAB circulation figures can be found in this Media Kit

Online - Engagement & Interaction

Our niche, industry-specific web portals offer a broad range of options for you to engage and interact with your target audience, to generate qualified sales leads, and extend the brand and product awareness generated by your print program.

We are information aggregators, and our sites draw visitors looking for specific information to help them in their jobs - when, how and where they want to receive it. Enhanced and advanced Search, information Xchange forums, and Technical Paper Libraries are just a few of the new features being added to our sites in 2007. More details on a range of online marketing options can be found in our Online Media Kit, available from your local Account Manager.

Events - Face to Face gets results

Westwick-Farrow Events is a new division formed in 2005. We offer custom and scheduled events across a range of industry sectors, including Regional Roadshows for the Process Control market, Industry Reader Forums, Voice&Data Events and more. All events involve technical seminars and/or training, with the scheduled events also including a mini exhibition showcase.

Once again, leveraging the relationship we have established with the readers of our magazines, and the visitors/members of our web sites, we can bring a fresh audience of potential buyers to you. Face to face is still a very important aspect in the buying cycle, with the unique ability to meet and interact with prospects and customers.

For more information on our full range of magazines, web portals and events go to our corporate web site www.Westwick-Farrow.com.au


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